Mirae
A beauty guidance app that helps users build confidence and consistency using products they already own.
Skills
Interaction Design, Flow Design, Behavioral UX
Category
UX/UI Design
Date
March - May 2025
INTRODUCTION
Most people don't have a beauty problem. They have a clarity problem. The drawer is full. The routine collapses by Wednesday. The tutorial assumes you have 45 minutes and nowhere to be.
Mirae started from one observation: the products were never the issue.
THE PROBLEM
75% of products go unused. Nearly half of people can't hold a consistent routine, and 60% are still figuring out makeup at all. The problem isn't that they don't know enough. They just don't keep going.
MEET AANYA
Aanya isn't fictional. She's a composite of everyone who said "I don't know where to start" while standing in front of a full drawer.
AANYA'S JOURNEY
The lowest points weren't about products. They were about not knowing where to start.
Every feature in Mirae maps to a moment where Aanya gave up.
FLOW & STRUCTURE
One decision at each step. No branching complexity visible to the user, just: pick a mood, follow the steps, finish the look.
FINAL EXPERIENCE
Mood selected. Products matched. Routine done.
HIGH FIDELITY SCREENS
REFLECTION
The hardest part was resisting the urge to add things. Every time I wanted to add a discovery feed or a social layer, the research pushed back. Users weren't asking for more content. They were asking for less friction. Designing with restraint is harder than designing with features. That's what Mirae taught me.
