Mirae
A beauty guidance app that helps users build confidence and consistency using products they already own.
Skills
Interaction Design, Flow Design, Behavioral UX
Category
UX/UI Design
Date
March - May 2025
People buy beauty products to feel more confident, but most end up feeling overwhelmed. Drawers fill up. Tutorials feel irrelevant. And routines fall apart.
MIRAE helps users build simple, consistent routines with what they already own.
The experience is calm, guided, and personal—without pressure to buy anything new.
1. Overwhelm
Most products go unused. Users lack clarity, not items.
2. Inconsistent habits
Users only use about half of what they own.
3. Preference for simple guidance
Users prefer quick, visual steps instead of long tutorials.
This flow shows how users move through the experience with one clear action at each step. It keeps the routine simple: choose a mood, follow guided steps, and complete a look using products they already own.
This walkthrough shows the full experience in motion. It highlights how users move from choosing a mood to completing a guided routine using the products they already own.
A curated set of final screens showing the core interactions, visual system, and the simple step-by-step routine.
Working on MIRAE pushed me to rethink what “helpful design” really means. It wasn’t about flashy features or more products, it was about removing pressure and building trust. Through user research, I realized people weren’t looking for perfection; they just wanted routines that felt doable, not draining. The challenge was translating emotional needs like confidence and control into subtle UX choices - like a mood-based entry point, swipeable steps, or the decision to not upsell. This project sharpened my ability to design for behavior, not just usability, and taught me how intentional restraint in design can be just as powerful as innovation.
