Educate, inspire, and connect visitors to the Queen Mary’s legacy and sustainability efforts.
Skills
AR Design, User Research, Public Engagement Strategy
Category
Experience Design
Date
Aug - Dec 2024
Our Voyage to Sustainability supplements visitors of the Queen Mary with additional immersion and interactivity using AR technology and physical postcards. Through a interactive game and AR filters, participants will experience visualizations and storytelling to deeply connect with the history and sustainable efforts of the Queen Mary.
While the Queen Mary is a local attraction and tourist destination, very little is known by Long Beach residents or tourists about the sustainable efforts and goals seen in the design of the boat.
As part of our field research, we visited the Queen Mary and took a tour guided by the chief of engineering. We learned about the ship's sustainable efforts. The visit included a brief exploration of the engine room, where we gained a general understanding of the ship’s technical operations.
We interviewed April De Leon, the Director of Tours and Attractions of the Queen Mary, to understand target demographics, discuss opportunities to supplement the Steam & Steel Tour, and align our project with their goals.
Our initial ideas focused on creating interactive and engaging experiences, such as collectible cards with sustainability themes and AR (Augmented Reality) integration, as well as Queen Mary-themed Snapchat filters.
We were given the opportunity to use Queen Mary postcard assets.
This not only aligned with Queen Mary’s branding but also strengthened the collaboration between our project and the ship itself.
The Kahoot game featured three questions, each tied to a specific SDG. Correct answers were paired with postcards, each representing the topic of the question.
The postcards serve as both a learning tool and a collectible souvenir. Each postcard highlights a SDG and ties it to the Queen Mary’s legacy and sustainability practices.
Augmented Reality (AR) technology enhances the postcard experience, transforming it into a dynamic, interactive journey with audio.
Working on Our Voyage to Sustainability taught me how to balance educational content with real-world engagement. Turning dense topics like sustainable engineering into AR-powered postcards pushed me to think critically about clarity, accessibility, and audience attention spans. Designing for a historical space like the Queen Mary also meant respecting the context while introducing new layers of interaction. It was a chance to merge storytelling with strategy and seeing visitors actually interact with the cards (and walk away talking about sustainability) proved that well-executed design can make information stick.
